CSR Pitch · Solo Lead · Mar 21
02

BEYOND AWARENESS

"Make ability visible." Redesigning the relationship between autistic youth and corporate CSR — not as helping, but as collaborating. A pitch deck submitted to E&G in partnership with LoveXpress.

CSR StrategyDEIPitch DeckNGO PartnershipSolo Lead
PolyU · CSR Initiative · 2025
01 · Why this matters

Understanding has
to go beyond knowing.

An awareness day tells us they exist — and stops there. This pitch pushes one step further: from awareness to acceptance, from "knowing about ASD" to actually working alongside ASD youth.

In Hong Kong, there are 22,400+ young people on the autism spectrum. Most of them are seen through a "support" lens — not through the lens of ability.

Mainstream workplaces remain largely closed to them; the few who are hired tend to land in marginal roles. "Inclusion" has been a word for years, but for many ASD young adults it still ends at "being allowed to be present."

What this proposal actually does is run one structured day of employee × ASD-youth co-assembly, turning inclusion from a slogan into a shared experience of finishing one specific small thing together. Date: March 21. Venue: LoveXpress Wan Chai.

0
individuals on the autism spectrum in Hong Kong
Limited presence in mainstream workplaces · often viewed primarily through a "support" lens
— stage 1 —
Tolerance
"Letting him be in the room."
Allowed to be there. Not necessarily seen.
— stage 2 —
Acceptance.
"Making him feel like he belongs."
Where being there means being one of us.
02 · The Problem

Three things
are happening at once.

Misinformation · Prejudice · Isolation. We pulled them apart because each one calls for a fundamentally different intervention.

— ISSUE 01 —

Misinformation Spreads

Distorted information labels ASD as "can't communicate" or "hard to work with." When authority figures echo it, the labels stop being challenged.

×"She can't" travels faster than "she can."
— ISSUE 02 —

Prejudice Persists

Prejudice runs from home into the workplace. A 2018 survey: 45% of LGBTQ+ employees feel anti-discrimination policies depend on their supervisor's attitude; 13% fear losing their jobs if they come out.

0employees feel anti-discrimination policies depend on supervisor.
— ISSUE 03 —

Isolation Hurts

Isolation is the quietest, deepest harm. Safe spaces are scarce; hiding to avoid judgment becomes a daily kind of exhaustion.

··"Hiding your identity isn't just exhausting — it's deeply isolating."
03 · The Pitch

Five chapters,
one argument.

From background to ethical commitment, the deck uses a clean logic chain to convince E&G to commit to a CSR collaboration day.

PART 1
Background
Problem framing · supporting data · why now
PART 2
Project Overview & Partnership
"Making Ability Visible" · LoveXpress collaboration
PART 3
Management
Manpower · timeline · budget
PART 4
Measurement
Pre/post survey · +20% perception shift target
PART 5
Ethical Commitment & Conclusion
From helping to collaborating
04 · Operations

Who does what.

E&G provides the venue, the employees and the brand reach. LoveXpress brings the methodology and professional support. CSR Lead (me) owns the planning and the cross-org coordination.

Role
Organization
Number
Responsibility
CSR Project Lead
E&G
1
Overall planning & coordination
Company Employees
E&G
8–10
Participate in assembly work
Project Coordinator
LoveXpress
1
On-site coordination
Professional Support Staff
LoveXpress
2
Participant support & guidance
Admin Support
Joint
1
Logistics & documentation
05 · Timeline

Six weeks of prep,
one day on the floor.

Alignment to event day, each phase 1–2 weeks. Tight enough to ship; loose enough to not rush the actual collaboration.

W 1–2

Phase 1 · Planning & Alignment

Confirm scope, roles and the collaboration framework with LoveXpress.

W 2–3

Phase 2 · Participant Selection

Identify suitable ASD participants and confirm the employee volunteer roster.

W 3–4

Phase 3 · Internal Preparation

Employee briefing — expectations, sensitivity training, task alignment.

W 5–6

Phase 4 · Final Coordination

Logistics, material procurement, full dry-run of the assembly task structure.

3.21

Event Day

2,000 sets of structured co-assembly at LoveXpress training space. 8–10 employees and ASD young adults working side-by-side for 4 uninterrupted hours.

06 · Budget

How HK$100,000
actually splits.

The biggest line is labour & professional support — because what we want is a properly facilitated collaboration, not ASD young people positioned as "event guests."

$100K
total budget
Labour & Professional Support40%
Assembly Materials (2,000 sets)25%
Participant & Staff Support15%
Venue & Site Arrangement10%
Impact Evaluation & Documentation10%
07 · My Role

What I owned.

I led this proposal end-to-end (presented by Daisy). The point wasn't a polished meeting — it was compressing 8 weeks of reasoning into a 15-page deck that could convince a non-NGO mid-size company to greenlight a real collaboration day in 20 minutes.

// LEADERSHIP

  • Wrote the proposal & pitched live — brief to final 15-page deck
  • NGO partnership — negotiated the collaboration framework and role split with LoveXpress
  • Budget logic — defended the HK$100K split across five categories
  • Impact KPI — set the +20% employee perception-shift target

// THINKING

  • Reframed the problem — from "helping ASD youth" to "making ASD ability visible"
  • Picked one concrete action — refused awareness theatre, ran an actual co-assembly
  • Ethical boundary — no using ASD participants as marketing footage; all documentation requires prior guardian consent
  • Language discipline — the word "tolerance" appears nowhere in the deck

From helping
to collaborating.

This single CSR day won't change the situation of Hong Kong's 22,400 autistic young adults. But it will give 8–10 E&G employees one direct experience of "actually, they can." That feeling never happens on an awareness poster. It only happens when you tighten the same screw together.