Marketing isn't about persuading — it's about making the right thing seen by the right people.
Hi, I'm Yutong (Daisy). I'm a Marketing undergraduate at The Hong Kong Polytechnic University (2023 – 2027), currently based in Hung Hom.
Over the past two years I've thrown myself into five very different worlds — B2B digital marketing, finance & business analytics, brand strategy, CSR pitching and product management. From reconciling 100+ financial records at Kuehne & Nagel, to cutting outreach time from 2h to 30min with AI-assisted emails at S-MALL; from a craft beer called SIP BAAT KEOI, to a CSR proposal for autistic youth that goes "beyond awareness".
I believe great service is invisible, and great marketing is honesty that gets remembered. Below are the 4 projects and 2 internships I can put my name on so far. Take your time.
Strategic Thinking: Starting from a real business question, aligning market, consumer and product into a brief that can actually be executed.
Storytelling: Translating research, data and interviews into a story people remember — not slide-deck filler.
Bilingual & Cross-Cultural: Mandarin / English / Cantonese in daily use — international logistics teams, local NGOs, HK government pitches.
Bottling the soul of Hong Kong, one neighborhood at a time. As one of five teammates I led the Promotion track — turning a 350ml can into a five-stage consumer journey: from airport LED to 7-Eleven shelf, from SEM keywords to Beer Night.
Hong Kong has 22,400+ autistic young people, and most of them are seen through a "support" lens, not an "ability" one. This solo-led pitch pushes from awareness to acceptance — designing a structured collaboration day between E&G employees and ASD youth in partnership with LoveXpress.
A 7-page manifesto on LGBTQ+ identity. The argument isn't for tolerance — it's for acceptance. Tolerance lets you in the room; acceptance makes you feel like you belong. Built on collage, newspaper fragments and a torn rainbow strip, written so it can be read in ten minutes and felt for much longer.
A product management course project. We screened 5 ideas using a market-growth × pain-urgency matrix and converged on a fall-prevention belt — a wearable that releases a hip airbag within 0.3 seconds of detected imbalance. Then we used AI tools to generate the visuals, scenario videos and the full 4P plan.